Craftsmanship meets culture.

Stitch Rugs, a creative offshoot of Aleptex, is proud to continue its ongoing collaboration with AMIRI, crafting custom rugs that sit at the crossroads of fashion, art, and interior design.

Created exclusively for AMIRI’s retail spaces, our rugs now define stores in New Jersey, Los Angeles, San Diego, and Saint-Tropez, France. Each piece is designed to echo the brand’s distinctive identity—bold, refined, and effortlessly expressive. From the raw energy of the U.S. West Coast to the understated elegance of the French Riviera, the collaboration moves fluidly across geographies.

More than design elements, these rugs are part of the AMIRI world—bringing texture, depth, and handcrafted character to spaces shaped by creativity and attitude.

From New York to Paris

We’re proud to share an exciting chapter in our ongoing collaboration with Ulla Johnson.

Born from the creative universe of Stitch Rugs, the baby company of Aleptex, this collaboration came to life thanks to the visionary talent of artist Trish Andersen, whose work helped shape a truly distinctive textile language. After the success of the Ulla Johnson runway show at New York Fashion Week, where our rugs were part of the scenography, the journey continues across the Atlantic.

We’ve now crafted bespoke rugs for Ulla Johnson’s displays at two iconic Parisian destinations: Galeries Lafayette and Le Bon Marché. Each piece reflects a shared passion for craftsmanship, texture, and storytelling—where fashion, art, and hand-made design meet.

From the runway to the retail space, this collaboration celebrates the power of creative dialogue and the beauty of rugs as functional works of art.

Paris, we’re honored to be part of the story.

We had the pleasure of creating custom hallway carpets for the prestigious City Palm Hotel, a 4-star property located in the heart of the Oasis City Sports Complex.

Designed to complement the hotel’s contemporary elegance and high guest standards, our carpets combine durability with bespoke design elements that reflect the hotel's refined aesthetic. It was an honor to contribute to an environment that values both style and comfort for its guests.

We were pleased to supply loop pile carpet rolls for the hallways of a distinguished hotel in Agadir. Chosen for their durability and clean, modern appearance, our loop pile carpets are ideal for high-traffic areas like hotel corridors. The project was tailored to meet the aesthetic and functional needs of the property, ensuring long-lasting comfort and a polished look that enhances the guest experience.

We were proud to produce custom wall-to-wall carpeting for the offices of GEB Analysis, a leading digital agency in Casablanca, Morocco. Tailored to meet the needs of a modern, fast-paced workspace, our flooring solution offers durability, acoustic comfort, and a sleek aesthetic that aligns with the agency’s innovative identity. It was a pleasure to contribute to a space where design meets digital excellence.

We were proud to design and produce custom carpets for the conference room at the esteemed City Palm Hotel, a 4-star property within the Oasis City Sports Complex. Tailored to meet the hotel's upscale and professional atmosphere, our carpets add both visual sophistication and acoustic comfort to the space. The design was carefully crafted to reflect the hotel’s modern identity while supporting the functional needs of a high-traffic conference environment.