stitch
at stitch, we are always seeking to collaborate with artistic and creative individuals from around the globe for limited-run productions. sometimes, our workshop and showroom will reflect this excitement as artists stop by to engage with our design and production teams, inducing a complete makeover of the space to accommodate our growing family. all are welcome, always - get in touch at hello@stitch.ma or by stopping by our showrooms in casablanca
luxury is no longer a right
stitch was founded with the idea that CHOICE is the only acceptable "trend"
The Vision
stitch was founded with the idea that CHOICE is the only acceptable "trend"
we strive to produce rugs that tell the story not only of our master craftspeople and their investment in the techniques of the trade, but equally, your story
we firmly believe that you should be invested in your unique rug's creation, from the pages of the drawing board until it is delivered to your door and laid out at your feet. we pick only the finest materials, and constantly work with providers to ensure quality and sustainability, for our focus is not only on the beauty of your stitch rug, but also its ecological impact on our shared world. this means that, when available, we will always source our material from local producers, engaging with them to evaluate their production process. often, we seek to implement a policy of reduce, reuse and recycle, and it is truly quite magical how this results in absolutely beautiful rugs to adorn your homes and offices
deep dive into matrials
We are constantly exploring new ideas and collaborating with industry leaders to discover innovative techniques and materials for our carpets. The selection of the perfect materials is an essential part of our design process, where every detail matters. We prioritize not only visual aesthetics but also the feel, durability, and sustainability of each element, considering its full life cycle.
We focus on natural fibers, offering luxurious carpets crafted from premium materials such as New Zealand wool, regenerated eco-nylon from the renowned Italian brand Aquafil, and other sustainable yarns like Tencel and Mohair. These materials offer a balance of elegance, sustainability, and long-lasting performance.
makers behind our vision
At the heart of our company are the artisans and craftspeople who turn our concepts into reality, transforming design dreams into tangible pieces. Their exceptional craftsmanship and dedication ensure that every carpet we create is a true work of art, blending tradition with innovation to deliver exceptional results.
Built on strong human connections, we foster close relationships based on trust with our employees, partners, and suppliers. This "family spirit" is deeply rooted in the organization’s foundation and continues to thrive. Three decades later, the business remains proudly family-owned and operated. Many of our employees are third-generation team members, carrying forward a legacy of craftsmanship, dedication, and values passed down through the years. This enduring bond enriches the work culture and strengthens our commitment to quality and sustainability.
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